Press Releases

Elixir® Strings Announces New Electric 7-String Sets at
Winter NAMM 2010


ANAHEIM, CA, JANUARY 14, 2009 — Elixir Strings will be giving an exclusive first look at its new 7-string electric set at Winter NAMM 2010 (Booth 5000, Hall B).

Based on the company’s 6-string set, the new 7-string set includes a 0.056 low B string to provide additional tonal range. The ultra-thin NANOWEB® Coating on the wound strings, coupled with Anti-Rust plain steels, ensure players experience the same great tone and long life they have come to expect from Elixir Strings.

"The new 7-string set is a great addition to the Elixir Strings electric family,” says Craig Theorin, product manager for Elixir Strings. “Now, 7-string electric players can enjoy all of the advantages that our NANOWEB Coating provides, while still enjoying an extended range of sound."

The new sets will be available by mid-January. For additional details and to find an authorized Elixir Strings dealer, please visit, www.elixirstrings.com.

About Elixir® Strings
Elixir Strings is the pioneer in coated string technology and is available in two string "flavors". Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable, providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers, including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.