Press Releases

Michael Lewis Guitars Picks Elixir® Strings for its
New Line of Electric Guitars


MEAD, WA, NOVEMBER 10, 2009 — Michael Lewis Guitars, a new electric guitar line by top session guitarist Michael Lewis, has chosen to outfit all its guitars with Elixir Strings.

Built by master luthiers at Southbound Custom (builders for Gibson and for Gruhn Guitars), Michael Lewis Guitars’ new line features four models: the Pro 1, Pro 1T, Pro 35 and Panther, all designed to withstand the rigors of extended play either in the studio or on stage. Each element of the guitars was carefully selected by Lewis–including the strings. All four models feature either electric Light or Medium gauge Elixir Strings with NANOWEB® Coating

After four years of vigorously testing many different brands of strings, it became obvious to Lewis that Elixir Strings were the best choice for his new line of guitars.

"I was a session player in Nashville for 12 years and during that time, if I was doing sessions all day, at the end of the day my guitar sounded dead," says Lewis. "There were even times when I would play 11 shows in 13 days. With Elixir, I could get away with this kind of string torture and still sound good because Elixir always has a fresh, crisp sound. The tonal resonance of my guitars requires a string that will really bring out its rich, harmonic overtones without having to change the set of strings after each use. I knew that I could rely on Elixir for a great guitar sound that would remain consistent after several days and numerous sessions."

In addition to playability, Elixir Strings help to highlight the uniqueness of the design of this new line. A standout feature is the guitars' resonant tone. This was created by building the inside of the guitar using principles of studio acoustics.

"I have not found any other brand of strings that really enables the harmonic color to come to life like Elixir does,” continues Lewis. “I want the guitar to sound great before it’s even plugged in, and no other string I’ve tried comes close to Elixir in terms of really enabling you to hear the instrument.

For more information on Michael Lewis Guitars, please visit michaellewisguitars.com or radicaltone.com.

About Elixir® Strings
Elixir Strings is the pioneer in coated string technology and is available in two string "flavors". Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable, providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers, including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.