ELKTON, MD, APRIL 27, 2010 — The international music industry has spoken and has designated Elixir Strings as a MIPA (Musikmesse International Press Association) Award recipient.
Following a high-profile campaign at Musikmesse 2010 in which Elixir Strings unveiled new baritone strings, seven-string sets, and a patch cable, the string innovator was once again proud to accept its fourth MIPA Award for 'Best Overall Guitar String.' During a ceremony attended by over 300 industry representatives, the company was honored for its Elixir Strings with NANOWEB® Coating and Plated Plain Steel Strings, underlining the music media's continued acknowledgement of Elixir Strings long tone life and quality despite an influx of competing coated strings to the sector.
Held for the 11th consecutive year in Frankfurt, the 2010 MIPA Awards included more than 40 product categories with winners selected by 111 international magazine editors. Recognizing the best instruments and audio equipment, the MIPA Awards set the pulse for the industry. In fact, the MIPAs are often referred to as the "Grammys of the music instrument industry" by those professionals within its designated markets.
"What’s particularly vindicating about this award," says Elixir Strings Product Specialist Craig Theorin, "is that the industry is facing an influx of coated strings—and still the global media votes in favor of the longer-lasting tone quality of Elixir Strings as number one."
About Elixir® Strings
Elixir Strings is the pioneer in coated string technology, and strings are available in two 'flavors.' Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable—providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.
Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, Taylor Swift, Jewel, and Drowning Pool.
Elixir Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.
Heather E. Ball
D. Pagan Communications
631-659-2309, ext. 19