Press Releases

Elixir® Strings Expands Cable Line at Winter NAMM 2010


ANAHEIM, CA, JANUARY 14, 2009 — Elixir Strings is announcing an expansion of its Elixir® Cables line with the addition of a patch cable at this year's Winter NAMM show, January 14-17 in Anaheim, CA (Booth 5000, Hall B). With the addition of the new patch cable, players can experience the true voice of their guitar through their entire signal chain from guitar through the pedal board to the amp.

"Players can have the finest guitar, amps, and effects pedals around but if they’re not using the proper cabling their guitar may not sound the best it can," explains Craig Theorin, Elixir Strings product manager. "Ordinary cables distort the sound of players' guitars by artificially boosting the mids and cutting the highs. Using our full line of patch and instrument cables reduces capacitance and minimizes tone loss from their entire setup."

For further signal clarity, Elixir Cables feature a dual shield construction to protect against both EMI and handling noise. Whether in the studio or on tour, Elixir Cables are designed to withstand the rigors of repeated use. The full line of Elixir Cables utilizes an abrasion-resistant jacket to allow maximum flexibility while providing superior cut resistance. The cables are also crush resistant and offer a space-grade center conductor to improve flex life and overall reliability.

The new patch cables will be available in 6-inch and 12-inch lengths with a right-angle-to-right-angle plug configuration.

Along with the addition of the patch cable, Elixir Strings has revamped the packaging for its entire cable line. The updated packaging features a new brighter, bolder look that is in line with the Elixir Strings brand, making it easily identifiable to players familiar with the company’s strings.

The new packaging also offers added flexibility for retailers. It features a more standardized shape, making it easier to hang, stack, or display on a retail counter. In addition, the packaging is easier to open overall, allowing players to open the package and inspect the cable assembly before even leaving the store.

The patch cable will be available starting in late January 2010. For more information on Elixir Cables and Elixir Cables dealers, please visit www.elixirstrings.com.

About Elixir® Strings
Elixir Strings is the pioneer in coated string technology and is available in two string "flavors". Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable, providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers, including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.