Press Releases

Elixir® Strings Pro Pack Provides More Bang for the Buck

—Special Three-Packs of Select Acoustic and Electric Strings Available for a Limited Time—

ELKTON, MD, SEPTEMBER 14, 2010 — The Pro Pack was created for discerning players who use a high volume of strings and is a great way for players and their families to get a jump start on the holiday gift-giving season.

Offered as limited-edition, specially-packaged Elixir® Strings, the Pro Pack includes three sets of the company’s most popular strings. These packs will be available in four leading varieties with NANOWEB® Coating: Phosphor Bronze Acoustic Strings in Light and Medium, and Electric Strings in Light and Super Light. The promotion is available at local Elixir® Strings dealers while supplies last.

"The Pro Pack promotion is an excellent way to provide our customers, along with their friends and families, with extended play this holiday season," says Craig Theorin, Elixir® Strings business leader. "We designed the Pro Packs to be a perfect gift for artists who love the extended tone life and feel of Elixir Strings and who need to stock up on strings due to a heavy playing schedule."

Many players prefer the rich, textured tone of Elixir® Strings Phosphor Bronze Acoustic Strings. These strings, protected by the company's leading-edge NANOWEB Coating, capture the "sweet spot" of the unique phosphor bronze tone while boasting a three to five times longer tone life over traditional strings.

Electric strings with NANOWEB Coating also provide brilliant tone that lasts three to five times longer than ordinary strings. They deliver the presence, punch and detail of the finest conventional strings while extending tone life and the clean, smooth feel that players love.

For additional details on the Pro Pack and to find an authorized Elixir® Strings dealer, please visit

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and strings are available in two 'flavors.' Strings with ultra-thin NANOWEB Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable—providing the feel of traditional strings. Elixir® Strings with original POLYWEB Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, Taylor Swift, Jewel, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.