Press Releases

Elixir® Strings Features Complete Cable Line at Summer NAMM 2010


NASHVILLE, TN, JUNE 18, 2010 — Elixir Strings will be featuring its Elixir® Cables, including the recently released patch cable, at this year’s Summer NAMM show (Booth 728). With the addition of the patch cable, players can experience the true voice of their guitar through their entire signal chain from guitar through the pedal board to the amp.

"Players can have the finest guitar, amps and effects pedals around, but if they’re not using the proper cabling their guitar may not sound the best it can," explains Craig Theorin, Elixir® Strings product manager." Ordinary cables distort the sound of players' guitars by artificially boosting the mids and cutting the highs. Using our full line of patch and instrument cables reduces capacitance and minimizes tone loss from their entire setup."

For further signal clarity, Elixir Cables feature a dual shield construction to protect against both EMI and handling noise. Whether in the studio or on tour, Elixir Cables are designed to withstand the rigors of repeated use. The full line of Elixir Cables utilizes an abrasion-resistant jacket to allow maximum flexibility while providing superior cut resistance. The cables are also crush resistant and offer a space-grade center conductor to improve flex life and overall reliability.

The patch cables are available in 6-inch and 12-inch lengths with a right-angle-to-right-angle plug configuration.

Along with the addition of the patch cable, Elixir® Strings has revamped the packaging for its entire cable line. The updated packaging features a new brighter, bolder look that is in line with the Elixir® Strings brand, making it easily identifiable to players familiar with the company’s strings.

The new packaging also offers added flexibility for retailers. It features a more standardized shape, making it easier to hang, stack or display on a retail counter. In addition, the packaging is easier to open overall, allowing players to inspect the cable assembly before even leaving the store.

For more information on Elixir Cables and Elixir Cables dealers, please visit elixirstrings.com

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and strings are available in two 'flavors.' Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable—providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, Taylor Swift, Jewel, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.

Contact:
Heather E. Ball
D. Pagan Communications
631-659-2309, ext. 19
heatherb@dpagan.com