Press Releases

Elixir® Strings Announces the Ultimate Rig Promotion


ELKTON, MD, MARCH 12, 2010 — Elixir Strings, Ultimate Ears, Bad Cat, BOSS and Premier Guitar magazine have teamed up to give guitar enthusiasts the chance to win a professional-grade rig through an in-pack sweepstakes promotion. The sweepstakes, which will be held between May 2 and June 30, 2010, involves simply retrieving a game piece from specially marked packages of Elixir Strings. Participants will then need to visit theultimaterig.com to enter the code found on their game pieces to register to win.

A tiered prize structure features a grand prize award consisting of a set of Ultimate Ears' 18 Pro custom-fit in-ear monitors, one Bad Cat CUB X amplifier, a BOSS® FDR-1 65' Deluxe Pedal, FBM-1 59' Bassman Pedal, FZ-5 Fuzz and DN-2 Dyna Drive Pedal; a one-year subscription to Premier Guitar magazine, a one-year's supply of Elixir Strings, as well as one patch cable and one instrument cable from Elixir® Cables.

In addition to the grand prize winner, there will be one first prize, one second prize and 10 third prize winners, as well as 60 "instant winners." First prize consists of one set of Ultimate Ears' universal-fit in-ear monitors, one BOSS TU-3 tuner pedal, one Elixir Cables patch cable and one Elixir Cables instrument cable. First- and second-prize winners will receive a year's supply of Elixir Strings and a subscription to Premier Guitar magazine. The third prize winners will receive one set of Elixir Strings, one instrument cable from Elixir Cables and a one-year subscription to Premier Guitar magazine. The 60 "instant winners" will receive one set of Elixir Strings.

"We’re excited to be working with our highly-respected promotional partners in offering this sweepstakes," says Craig Theorin, Elixir Strings product specialist. "This is a great way for guitar players to be inspired by playing with some of the best gear available."

For additional details on the promotion and to find an authorized Elixir Strings dealer, please visit www.elixirstrings.com.

About Elixir® Strings
Elixir Strings is the pioneer in coated string technology and strings are available in two 'flavors.' Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable—providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir Strings are endorsed by popular artists such as Melissa Etheridge, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, Taylor Swift, Jewel, and Drowning Pool.

Elixir Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.