Press Releases

Elixir® Strings Announces Winners of Ultimate Rig Promotion

ELKTON, MD, SEPTEMBER 21, 2010 —Elixir® Strings, Ultimate Ears, Bad Cat, BOSS, and Premier Guitar magazine are pleased to announce that Ben Cortez of Thibodaux, LA is the lucky guitar enthusiast who has won a professional-grade rig through the companies' "Ultimate Rig Promotion." The in-pack sweepstakes, in which Cortez participated, involved specially marked packages of Elixir® Strings.

As the grand prize winner, Cortez is the owner of a new rig comprised of a set of Ultimate Ears' 18 Pro custom-fit, in-ear monitors; one Bad Cat CUB X amplifier; a BOSS® FDR-1 '65 Deluxe Pedal, FBM-1 '59 Bassman Pedal, FZ-5 Fuzz and DN-2 Dyna Drive Pedal; a one-year subscription to Premier Guitar magazine; and a one-year supply of Elixir® Strings, as well as one patch cable and one instrument cable from Elixir® Cables.

Additionally, first prize winner, Nick Chamian of Woodland Hills, CA, will receive one pair of Ultimate Ears' universal-fit, in-ear monitors, one BOSS TU-3 tuner pedal, one Elixir Cables patch cable, one Elixir Cables instrument cable, and a one-year supply of Elixir® Strings. Second prize was awarded to Chase Mielke, of South Haven, MI, who was presented with a one-year supply of Elixir® Strings. Ten contestants came in third, securing one set of Elixir® Strings and one instrument cable from Elixir Cables. All first, second and third prize winners will receive a one-year subscription to Premier Guitar magazine. A total of 60 "instant winners" walked home with a set of Elixir® Strings.

"Offering the chance to play with some of the best gear available is truly a great way to inspire guitar players, so Elixir® Strings was happy to be a part of the Ultimate Rig Promotion," says Craig Theorin, Elixir® Strings business leader. "Congratulations to Ben Cortez and all the Ultimate Rig Promotion winners; and a special thanks to our highly-respected promotional partners who came together to offer such a great opportunity."

For additional details or to find an authorized Elixir® Strings dealer, please visit

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and strings are available in two 'flavors.' Strings with ultra-thin NANOWEB® Coating provide the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable—providing the feel of traditional strings. Elixir Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, iGuitar, Carvin, and Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, Taylor Swift, Jewel, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates,Inc., the company widely known for such innovations as GORE-TEX® Fabrics.