August 25, 2011 As you know, a complete set of Elixir® Strings consists of wound strings with either POLYWEB® Coating or NANOWEB® Coating and plain steel strings with our Anti-Rust plating. This communication is about the plain steel strings, not the coated wound strings.
We know you love Elixir® Strings, and we don't take that passion lightly. That's why we want to let you know about a supply problem that temporarily disrupted production and what we are doing to ensure that you get the strings you want as soon as possible. Because of a disruption in the supply of key materials for our Anti-Rust plain steel strings, we restarted production of sets using our original plain steel strings. Just to be clear, this change does not affect our wound strings with POLYWEB Coating or NANOWEB Coating. You'll continue to experience the unsurpassed tone life that has made Elixir® Strings the coated string leader.
If you have difficulty finding your Elixir® Strings, we sincerely apologize for the inconvenience. We have begun shipping sets with our original plain steels, which means Elixir Strings should be back in stock at your favorite retailers in early September.
Finally, please know that we are working as fast as we can to fix the supply problem and return to production of the Anti-Rust plain steel strings.
If you have any questions at all, please call our Customer Excellence team at 1-800-853-4673, email us at firstname.lastname@example.org. We appreciate your patience as we work through this.
When can I expect Elixir® Strings back in stores?
Hopefully you’re not having any trouble finding your favorite Elixir® Strings. However, if you are, please know that new sets of strings will be on their way to your retailer by the end of the month. These sets will include the POLYWEB or NANOWEB Coating wound strings you love along with our original plain steel strings.
How do I know if I’m buying Elixir® Strings packs with Anti-Rust plain steels or with your original plain steels?
Check the front of your Elixir® Strings package. If the set has plain steel strings with Anti-Rust plating, it will be indicated on the box on the lower right side of the front panel.
Will you return to Anti-Rust plain steels? If so, when?
We are working as quickly as possible to resolve the issue with our supplier. In the meantime, we are restarting production of our original plain steel strings and will be shipping to retailers by the end of this month. Check our website often – we’ll be posting updates here about our progress in getting the Anti-Rust plain steels back in stores and on your guitars.